Winning Culture - Better People Make Better All-Blacks

In a recent post on All-Black culture, I discussed some of the value systems that have been put in place. The All-Black culture puts the needs of the team above that of all individuals. The challenge is for each individual to leave the jersey in a better place than they found it – to add value to it.

Upon their return from a bad beating by South Africa in 2004 at a time when they struggled to fulfill their potential, the team management along with performance psychologist Gilbert Enoka, captain Tana Umaga and vice-captain Richie McCaw went about changing the pervading culture over a 3 day conclave - the result being a transference of positive leadership from the coaches to the players.

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